BRANDING & MARKETING

Lead the overall Branding, Marketing & Communication strategy for Olive House, from planning to execution.
Develop and execute integrated marketing campaigns across communication, content, trade marketing and digital channels.
Ensure consistent brand messaging and positioning across all platforms and customer touchpoints.
Lead and align the marketing team to deliver campaigns and initiatives effectively.
Review existing brand performance, team capabilities and marketing costs to identify areas for improvement.
Develop and maintain a quarterly campaign calendar aligned with business and sales objectives.
Plan marketing activities to support both hero products and the wider product portfolio.
Monitor campaign performance using key metrics such as ROAS, customer acquisition cost and margin.
Analyse campaign and content costs against measurable sales and business results.
Continuously improve marketing strategies based on campaign performance, customer response and business results.

Translate product features and science into clear and effective product messaging.
Develop clear messaging for each key product.
Support and coordinate product Go-To-Market (GTM) planning.
Review and prepare upcoming product launch plans.
Ensure every product launch has a clear and written GTM plan.
Conduct product launch reviews at Day 30, 60 and 90.
Ensure product messaging is engaging while complying with health product advertising and claim regulations.
Build a strong understanding of the product portfolio.

Support sales activities at stores and agent locations through marketing materials, promotions and displays.
Work with network partners to support trade marketing activities.
Visit stores and agents to understand their needs and requirements.
Review and organise existing trade marketing materials and promotions.
Develop and test a store promotion package.
Implement standardised trade marketing packages across the network.
Monitor and measure the sales impact of trade marketing activities.
Adapt trade marketing activities according to different partner needs and available budgets.

Plan and execute campaigns and promotions across digital and agent channels.
Develop and maintain a campaign calendar.
Manage campaigns from brief to execution and results reporting.
Monitor campaign performance and document key learnings.
Apply learnings from previous campaigns to improve the next campaign cycle.
Ensure promotions are planned with consideration for sales and margin.
Have experience with TikTok or Shopee.

Create videos, photos and written content for the Olive House brand across all sales channels.
Develop and maintain a content workflow to ensure consistent content production.
Produce monthly content in line with brand and sales channel needs.
Monitor content performance to understand what works and improve future content.
Build a library of high-performing content for ongoing marketing and sales activities.
Maintain consistent monthly content output without compromising quality and compliance with product claim regulations.
Prepare content that supports brand communication and sales activities.
Have a portfolio in video production, photography or writing.
Be proficient in content creation and editing tools.
Have experience in live-selling content.